Google offers clearer search labels after EU probe

TECHWICK

Google has agreed to alter its search results in the light of a European investigation into whether it unfairly promoted its own services.

The firm said that it will more clearly label results from YouTube, Google Maps and its other sites.

It also agreed to display links to rivals close to where it displayed its own services on its results page.

EU regulators are asking for feedback and have proposed that the concessions be tested for a month.

If the European Commission accepts them, they will become legally binding for the next five years.

As part of the agreement, Google will clearly separate promoted links from other web search results as well as displaying links to three specialised search rivals “close to its own services in a place that is clearly visible to users”.

“The objective of this process is to try to see if we can achieve a settled…

View original post 334 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s